Sunday, September 11, 2011

Self Promotion Ad


For this ad campaign - to promote the sport of rugby - I came up with several drafts and the one above is the one I feel best captured the idea and vision I had. I began playing around with different taglines and then with images(I used a lot of original photography as the components of the ad). I believe the ad above takes into account the following design criteria: position, contrast, balance, and grouping


This version of the ad is much simpler and includes a different tagline and special fonts. It involves the following criteria: symmetry, contrast, and position.

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